Rio Tinto: Pilbara Health

The Pilbara Health Project was highly commended at the 2005 Public Relations Institute of Australia Golden Target Awards and cited as best practice by the WA Chamber of Minerals and Energy and Rio Tinto global operations.

Developed for Pilbara Iron (a Rio Tinto company) to fast track new occupational health standards across the organisation’s 14 remote worksites in Western Australia, the Project is a powerful example of Creative Nature’s uniquely integrated approach to corporate communication and stakeholder engagement.

Comprising a monthly newsletter, interactive website, personalised e-mail magazine, information hubs and onsite activities, the campaign has generated high levels of workforce participation and been applauded as one of the best wellness campaigns in the global Rio Tinto group.