Jury Duty Campaign

Drawing intense interest from television, radio and newsmedia across the state, this controversial campaign has been designed to tackle a worrying decline in the number of Western Australians attending Jury duty.

Launched by the WA Attorney General and Chief Justice, the campaign included newspaper and radio advertising focused primarily at employers and employees in the major resource industry centres of the Goldfields, Pilbara, Kimberley  and Mid-West.

Designed and managed by CNC, the advertising was supported by a comprehensive publicity and direct mail strategy comprising posters, brochures and feature articles for specialist publications. Strategic partnerships with major employers and other government agencies were instrumental in maximising the project budget and reach.

Indigenous employers and employees were afforded special attention through targeted communication messages distribution through Indigenous radio stations and other relevant community organisations.

To listen to a radio ad that Creative Nature constructed for the Pilbara Region, please use the flash sound player below